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What is an illustrated scenario and how does it help your business grow?

Study guide




Imagine for a second you were transposed into the karmic driven world of Earl. Eventually you will notice what you missed and you will notice a serious flaw in the program you have set up. So you have to schedule another meeting to re-examine everything from the beginning.

Has anything like this ever happened to you?

This is a bad situation and we have all probably experienced it. But this problem can be solved if we use a simple programming tool called “storyboard”. Illustrated script is a tool that has kept the film industry entrenched for decades.

What is an illustrated scenario?

Illustrated scenario in the film industry is a method that uses still images to examine the film frame by frame before filming begins. For example, the illustrated scenario of the first sequence begins with a photograph of what will be taken in the first shot or what can be seen from the camera angle. The next shot is taken from another angle, with a different image in the illustrated scenario, and the next image is added to the illustrated scenario with each new camera angle or sequence.

In the business environment, the same idea is used with the illustrated scenario. But instead of making a film, they use it to plan a new product launch, project management, marketing strategy, new process, or identification of a cause-and-effect relationship.

Your illustrated scenario shows the details of each stage of the process you are considering. The illustrated scenario allows you to see all the necessary actions instead of using words and writing a list of essential tasks. In teamwork, your team members prepare important points for each step, then identify problems and complexities in the process and, if necessary, review and reorganize tasks. Illustrated scenarios are irregular, so they require creativity, experimentation, and experience, and can be very effective in planning processes.

Consider all aspects

Illustrated scenarios are also very useful for creating unity and consensus in the group and using them will make the decision easier for the team. Because everyone can participate in decision-making, and this will create a higher level of seriousness and commitment in them.

Illustrated scenarios are very effective because they tell the story in a figurative and objective way. When people can see something objectively, it will be easier for them to understand its meanings, interpret shapes and diagrams, and visualize the future.

It doesn’t matter if the subject is a movie or a new product story. Illustrated scenarios can transform any type of data into a vivid and dynamic story. They can turn the sometimes tedious planning process into an engaging and interactive experience.

How to use illustrated scenarios

Creating an illustrated scenario is not as difficult as it sounds. In this section, we will explain the step-by-step instructions for preparing an illustrated scenario with an example so that you can get acquainted with the process of preparing an illustrated scenario in a practical way.

Step 1: Specify the steps

Challenge what you want in brainstorming sessions and then identify and write down the steps you need to take to reach your goal.

Taking notes at this stage can be very helpful. You may change the order of these steps in the future, or you may find that you have skipped steps; Shooting helps you to easily store information and organize it in any way you need in the future.

Step 2: Specify the sequence of steps

Specify the correct sequence of steps that you specified in the previous section.

Step 3: Create sub-steps

Some of the actions you want to visualize in your illustrated scenario may involve smaller actions. Here you can create sub-sections in your illustrated scenario for steps that have important details to make sure that no important part of the process you want is missed.

Step 4: Examine the problems and obstacles

As you develop each step in your illustrated scenario, ask your team members to review problems and shortcomings in the process. This is especially important between frames. Because there may be unexpected points hidden between the frames and the steps (identifying problems within each step is easier than identifying problems between steps).

That is why illustrated scenarios are so valuable. You can use them to see each piece of your process puzzle and how these pieces interact with each other, which increases the likelihood of identifying problems in the process.

tip:

You can create your own illustrated scenario structure as you wish. Some models place the output on the left and the process steps are arranged from right to left. Some other models use a vertical pattern: the outputs are placed at the top of the illustrated scenario and the steps are arranged in order from bottom to top. You can also use the film industry model, in which each frame is moved from left to right.

Example: Preparing a newsletter

Now let’s look at the applications of illustrated scenarios in the process of preparing a business newsletter.

Step 1: Specify the steps

Things to do to prepare a newsletter:

  • Designing
  • Brainstorm on the subject
  • Content production
  • Send and publish newsletters

Step 2: Specify the sequence of steps

The logical order for the steps specified in step 1 is as follows:

  1. Brainstorm on the subject
  2. Content preparation
  3. Designing
  4. Send and publish newsletters

Step 3: Create sub-activities

If you look at the steps above, you can see that in three of them you need more detailed steps.

  1. Content preparation:
    • Hire a writer
    • Author Management
    • Select images to support content
  2. Designing:
    • Hire a graphic designer for overall design and coloring
    • Write a newsletter
    • Confirm the final version for release
  3. Publication of newsletter:
    • Prepare a list of addresses to send the newsletter
    • Print the final version
    • Classify the newsletter to send and insert addresses
    • Send newsletter packages

Step 4: Examine the problems and obstacles

Team members focus on hiring the author as a key issue, paying particular attention to evaluating the quality of the author’s work. Because people have different experiences with writing standards. They decide to try out two different writers for the first newsletter and choose the one that works best.

Because with this method, each overall task is divided into smaller and more manageable components, nothing is missed and the whole project will be less complex.

tip:

The strength of the illustrated scenario is that it is designed for teamwork and is very useful for solving group problems.

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What is an illustrated scenario and how does it help your business grow?

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