In any kind of speech, if the audience does not consider the speaker as a credible source for the subject they are talking about, they can hardly accept his argument. Proving credibility plays an important role in the effectiveness and effectiveness of a speech. According to the definition provided, validity is a set of objective and subjective elements for the credibility of any source or message. See how you can increase the credibility of your speech.
Validity is also objective; That is, based on facts and evidence and subjective; That is, based on views and feelings. This feature includes everything; From your degree or professional degree to the “inner sense” that you immediately transfer to people after entering a place.
Mental validity: self-presentation
The credibility of any public speaker is mentally based on self-presentation. Self-Presentation is the attempt to present a desirable image of oneself to others by selecting or eliminating some of its dimensions. Here are some tips to help you get credit:
1. Wear appropriate clothing. Show the audience that you take the lecture session seriously and try to earn their respect and attention. If you do not know what to wear, it is better to choose a formal dress and look.
۲. Look at the audience. Making eye contact makes you look honest and trustworthy.
3. Speak loudly, loudly and confidently. If you trust yourself, your audience will trust you too.
Validation with real face display: Credibility is a personal matter. In order to be credible, you need to remove the mask from your face and show the audience what your true personality is.
Objective Credibility: Expertise
Mark Twain Zamani once said that an expert is just “an ordinary person from another city.” Of course, it is not that simple. In fact, if you want to convince your audience that you are an expert, you have to show them evidence. To prove objective validity you must do the following:
1. Submit your documents. If you can prove that others value your expertise, your audience will trust you more. These qualifications can include relevant qualifications, certificates, referrals, professional background, volunteer experience, and other informal personal experiences.
۲. Discover the personal connection between yourself and the subject of the talk. If you show the audience that the subject of the speech has a special meaning for you, your statements will be more effective.
3. Create a common denominator between yourself and your audience. If you explain that you all ultimately have the same goal, your audience will be more likely to trust you and accept your message.
Types of credit and its elements
Experience, training, affiliations and communication are all important factors that can increase your credibility.
Credits from experience
Suppose you are a veteran and experienced mountaineer who has been selected to speak on safe climbing and you have to speak to a group of mountaineers who are planning a dangerous journey. What would be the best source of credit in this situation? Certainly, your experience. The fact that you have read a book about safe climbing or that some of your best friends are mountaineers is not appealing to these climbers. But if you provide stories, photos, and examples of your personal experiences climbing peaks, you can reassure them that you really know what you are talking about. Benefiting from professional experiences and achievements, volunteering experience, entertainment and other types of personal experiences will greatly enhance your credibility as a speaker.
Credit from training
Have you taken any formal or informal training related to the topic of your talk? If so, mention it during the speech and prove your credibility with the audience. Related training programs and credentials include academic credentials, professional certifications, courses, conferences, and personal research. Even if the teachings you have received are not directly related to the subject of the talk, there may be an indirect connection between them. Do not go overboard with the descriptions of the teachings you have received; But at the same time, do not eliminate educational experiences outside of your current field.
Validity due to dependencies
The first way to evaluate the ingenuity of any ruler is to evaluate the people around him.
Machiavelli’s statement, as a valuable teaching, shows us that people do not judge us solely on the basis of the qualities we have, but also on the merits of our companions. Of course, this law is not limited to rulers and also applies to public speakers. If you want to be a credible person in the eyes of the people, align yourself with other reputable people. To do this, you can quote the statements of prominent figures about yourself or refer to personal advice that reflects your expertise. Another way is to quote prominent figures in your field and background that show you are aware of the issues and conversations in your field.
If you want to gain credibility in the eyes of the audience, you have to show that you have a special and good personality.
Personality is the most effective means of persuasion.
The famous saying of the Greek philosopher Heraclitus “Personality is destiny,” he says, “has resonated throughout the ages.” If you want to gain the trust of your audience, you have to show that you are a special and positive person. Aristotle argues that establishing a good personality is one of the most important tools of persuasion. The Roman speaker Quintillian defined a speech that has the ability to persuade others as “a good man who speaks well.” The British historian James Anthony Foroud takes the idea of ”characterization” a step further, saying that we must imagine a difficult task in a blacksmith’s furnace and shape our “character” with a blacksmith’s hammer. The existing literature on public speaking emphasizes the importance of good characterization; But at the same time, it is acknowledged that this is not an easy task.
You can not imagine yourself as a special character; Rather, you have to create a character for yourself in the blacksmith’s furnace with a hammer.
– James Anthony Landing
Credibility, personality and importance
Individual personality is an important factor that should be added to the credentials we discussed in the previous section. But you have to keep in mind that in the case of a public speaker, having a good personality does not just mean being a good person or a citizen who respects the law. The public speaker is responsible for conveying something valuable to a large group of people. The public speaker must care about the needs of the audience; Accept potential objections; Introduce audiences to conflicting perspectives and answer their questions. You need to show your audience that you care. Why should they trust you when you do not care about them? By following these steps, you can prioritize the needs and wants of your audience in your speech:
1. Find common ground between yourself and your audience.
۲. Share common beliefs and values.
3. Identify a common goal.
4. Return to this common goal during the talk.
5. Show that you have considered other perspectives on the subject as well.
6. Show that you also understand opposing positions.
7. Give reasons for your position.
It is true that accreditation is an effective way of persuasive speech; But it also carries unique ethical challenges and considerations.
Ethical issues of accreditation
In lectures based on the principles of eloquence, there are three special principles: the Logos, the Pathos, and the Etos. Logos is related to reason and pathos is also related to emotions. But in Athos, we take a completely different approach. Speakers who use Athos seek to convince the audience by expressing their credibility and authority.
Authority is reflected in how the speaker presents himself; What phrases does he use? How he expresses his thoughts; What other references does he refer to; How to calm down despite stress; What is his / her experience in the message he / she wants to convey and what is his / her personal or educational background?
It is clear that if you present a convincing picture of your credibility and authority, the reasons you give for the credibility and authority of your work will be even more convincing. But you may be tempted to enter a realm that borders on immoral issues when you find convincing reasons to use Athos.
Example: Job interview
It may not look like this; But in fact, job interviews are also a form of persuasive speech. In a job interview, you try to persuade your employer to hire you. This method of persuasion relies heavily on the use of Athos; Because you try to show with reason that you are the best person for the job.
In fact, by presenting your resume and referral to a potential employer and summarizing your skills, experience and background, you show that you are best suited to the job position and company in which you intend to be employed.
It is true that many employers check the background of the person and the references mentioned; But they do not follow the individual points stated in the resume. This sometimes tempts you to lengthen your list of accomplishments and make the facts look bigger than they really are. For example, call yourself the president of a university association; While you are only a member of it, or name an award in your list of achievements that you were only nominated for and did not receive (without mentioning this fact). These are all unethical ways to fill your resume and use ethos to convince a potential employer that you can be hired for the job.
This is also true of more formal scenarios and persuasive public speaking. It is immoral to lie to your audience about yourself, your experience, your credibility, and your authority. In addition, you behave immorally, even if you change the smallest details to make the speech look credible and reliable.
Even if you tell only a small expedient lie, when your hypocrisy and inaccuracy is exposed, you will lose all the credibility and authority you have gained as a speaker. So, for moral validation, tell the facts and be honest about yourself.
As mentioned, credibility plays an important role in attracting the audience’s attention and convincing them. There are several ways to prove your credibility as a speaker. Choose the right method depending on your situation and resources. Be careful not to deviate from the moral circuit in this direction.