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Brian Tracy’s book The Power of Expression; Tips to increase the impact of the word

Study guide

Speaking correctly and effectively is a skill. This skill is essential to success in many areas today. To get the most out of your speaking skills, you need to have a set of peripheral skills such as body language and self-confidence along with enough information. In the continuation of this article, we will introduce you to a book with the same subject entitled “The Power of Expression” written by Brian Tracy. In The Power of Expression, Brian Tracy is supposed to teach us how to use these skills to improve the power of expression.

Book ID

  • Title: Power of speech
  • the writer: Brian Tracy
  • number of pages: ۲۵۹

Buy the book Power of Expression from Digikala

About the book The Power of Expression

As the title suggests, the author is supposed to teach skills that we can use to use the power and effectiveness of speaking to advance our goals. For this reason, we are not dealing with a book that focuses solely on how to speak, but rather on a set of behaviors and skills that enhance the impact of speech.

From the very beginning of the book, the author considers speaking correctly and effectively as the key to success. “Talking can earn the respect and attention of others, add to your value in public, and attract the attention of people who can help you and open the door to you,” he says. “The ability to talk to others proves that you are more talented and intelligent than those who can not speak well of you,” he said.

Book Content

The contents of the book are categorized into twelve chapters with an introduction. The following is a brief list of the book’s contents.


Introduction: Speak to win;

First Chapter: The art of speaking and the art of rhetoric;

second chapter: Planning and preparation facilitated;

third chapter: Confidence and mental mastery; Eliminate the fear of talking in public;

Fourth Season: Be strong in dealing with all audiences;

Chapter Five: Mastery of small group speech;

Chapter Six: Mastery in meetings and discussions in small groups;

Chapter Seven: Mastery of the tribune; Impressing a large audience;

Chapter Eight: Audio mastery; Powerful sound techniques;

Chapter IX: Business Tricks; Top speaker techniques;

Chapter Ten: Environmental control;

Chapter Eleven: Finish the speech successfully; Leave the audience eager;

Chapter Twelve: Business Encouragement Lectures.

Content of the book Power of Expression

Each chapter begins with an influential sentence from the elders that relates to the theme of the chapter.

After explaining the importance of the art of expression to the audience in the first chapter of the book, the author goes on to explain in detail what the purpose of the art of speaking is. “The purpose or purpose of speaking in public is to help make something happen that would not happen without the speaker’s words,” he says. For example, when Demosthenes (the famous Greek speaker) spoke, people would say, “What a good speaker,” but when Alcibides (American politician) spoke, people would say, “Towards the goal.” Your job as a speaker is to persuade and persuade your audience; “In a way that changes your career, their way of thinking, feeling and acting.”

In this book, structures for short and long lectures are defined. Brian Tracy believes that the main parts of a message consist of three parts: tone, word and language. He goes on to describe each in the continuation of this division.

In later chapters of the book, Tracy explains each of these situations and teaches related techniques, given the variety of audiences and the subject matter of each lecture. Since speaking does not only mean speaking in public, the techniques presented also include how to negotiate.

About the author

Brian Tracy is a successful American speaker and consultant on career and personal advancement. He was born in 1944 in Charlottetown, Canada to poor families. As a teenager, Tracy had to work instead of studying and playing because of her family’s poor financial situation. Working on a ship and later selling handicrafts were some of the jobs from which he earned money. He is currently a speaker and consultant, as well as the chairman and CEO of Brian Tracy International.

The book’s preface to Tracy states: “Brian Tracy is one of America’s leading business speakers and one of the most influential personal advisors and educators in the world today. He lectures annually on 250,000 topics on a variety of topics including personal success, leadership, executive efficiency, creativity and sales. “He has authored more than 40 books and produced more than 350 audio and video tapes.”

Excerpts from the book Power of Expression

Snowplow method

As you know, you have both the left hemisphere and the right hemisphere. The left hemisphere is activated by facts and information and the right hemisphere by emotions, stories, quotes and examples. Using this method is very simple: tell a truth and continue it with a story. Tell another truth and continue with a quote. Next, describe another fact with a numerical example. Just go back and forth like a snowplow.

When you speak in this way, both the left and right hemispheres of your audience are activated. They lean forward, close their eyes to your mouth, and you will keep them fully interested at all times (p. 49).

Buy the book Power of Expression from Digikala


Brian Tracy's book The Power of Expression; Tips to increase the impact of the word

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