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Book Introduction Never compromise; Negotiate as if your life depends on it

Study guide

“Any no, it brings me closer to yes.” This is a short sentence from Chris Wass, a successful American negotiator. If you also want to get a positive response to your requests, make reading the book Never Compromise a priority for books that you should read. This book is one of the best-selling books in the field of negotiation. After reading this book, you can get all the “I want” in your life and improve your life with effective conversations. Then join us to introduce you to the book Never Compromise.

Never compromise the identity of the book

Title: Never compromise

the writer: Chris Wass

Translator: Shahla Thariasafat (User Suggestions)

number of pages: 352 pages

Publishers: New publication (user suggestion)

Never compromise on the author of the book

Chris Voss is a successful physician and one of the leading negotiators in the world. He has a history of working in FBI He has a record of 24 years. Chris’s ability to negotiate goes back to his experience during his service in the FBI. He is the founder and director of Black Swan. This group works extensively in the field of negotiation and consulting training.

Chris has taught as a professor of negotiation principles at many prestigious universities, including Harvard University, the University of Southern California School of Business, and Georgetown University.

Never compromise Chris Wass, author of the book

Never compromise on a book

The book Never Compromise is a valuable experience for someone who has been a successful negotiator for years. Chris Wass has faced hostage-takers many times and has performed well. His talent and ability in this field was such that the FBI introduced Chris for the most difficult cases. All of this experience and knowledge was eventually published in a book called Never Compromise. This book teaches you negotiation techniques from the ground up and takes you to the stage where you act like a professional negotiator.

Although negotiation is an academic discipline, the language of the book is general and simple. You will not encounter heavy and incomprehensible terms and you can be fully acquainted with the text of the book. Chris Wass uses many examples in the text of the book to be able to better record what he wants in the mind of the audience.

Never compromise teaches you how to manage your life through dialogue. Of course, this book is not just about success in negotiation; By reading this book, the reader realizes whether negotiating a discussion is worthwhile and whether it is better to do it or to avoid it.

Successful Negotiation Never compromise by reading a book

On the other hand, the reader, by reading this book, considers negotiation as an essential skill for his daily life. It is the art of the author that any audience and in any situation can use this book to improve their relationships. Another point that may help you in choosing this book is that Chris Wass has used his mental creativity so that you do not face a dry book. This was an important point for the author. “Every negotiation, every conversation, every moment of life is a series of small confrontations that, if well managed, can lead to creative beauty,” he notes in the text. “Embrace them.”

Never compromise the structure of the book

In the following, we review the table of contents of this book:

Chapter 1: New Rules
  • The smartest dumb person in the room;
  • Old-style negotiation;
  • Heart versus mind;
  • The FBI becomes sensitive;
  • Life is a negotiation;
  • this book.
Chapter 2: Be a Mirror
  • September 30, 1993;
  • Definitive assumptions prevent seeing the truth, probable assumptions guide;
  • Calming a person with schizophrenia;
  • Do not hurry;
  • Voice;
  • Mirroring (mirroring technique);
  • How to deal with and do your job without confrontation;
  • Key lessons.
Chapter 3: Do not just feel the pain, but label it
  • Tactical empathy;
  • Label;
  • Neutralize the negatives, reinforce the positives;
  • Pave the way before thinking about the destination;
  • Audit the charge;
  • Gaining a seat – in a higher flight class – on a flight with all seats booked;
  • Key lessons.
Chapter 4: Beware of saying “yes”, become a master in saying “no”
  • “No” is the beginning of negotiations;
  • Convince them in the world;
  • “No” is protection;
  • The magic of email: How to never be ignored;
  • Key lessons.
Chapter 5: Create the conditions for the two words that transform the negotiations
  • Create an intangible epiphany;
  • Have him say, “That’s right!” And then summarize;
  • “True” is great, but “right with you” makes no difference;
  • Use “right” to sell;
  • Using “right” for career success;
  • Key lessons.
Chapter 6: Manipulate Their Reality
  • Do not compromise;
  • Deadline: Unite time with yourself;
  • Such a thing is not fair;
  • Why is the word “fair” so powerful, when should it be used, and how?
  • How to discover the emotional stimuli underlying the other party’s values;
  • Manipulate their reality;
  • Anchoring their emotions;
  • Most of the timeā€¦ Let the other party start earlier;
  • Create a price range;
  • Change of position to non-monetary conditions;
  • When talking about numbers, use odd numbers;
  • Surprise with a gift;
  • How to negotiate for more wages;
  • Key lessons.
Chapter 7: Create the illusion of control
  • Do not try to negotiate in the middle of a conflict;
  • There is always a team on the other side;
  • Avoid opposition and confrontation;
  • Suspend disbelief;
  • Calibrate your questions;
  • What makes you unable to get your money?
  • Key lessons.
Chapter 8: Ensure Enforcement of the Agreement
  • “Yes” has no value without “how”;
  • Influence the people behind the negotiation;
  • Identify liars, confront idiots and attract others;
  • Law 7-38-55%;
  • Rule three;
  • Pinocchio effect;
  • Notice what pronouns they use;
  • Chris Discounts;
  • What to do if the other party makes a proposal against himself;
  • Key lessons.
Chapter 9: Bargain
  • which one is you?
  • Analyzer;
  • Compromise;
  • the Pretender;
  • Punch as an opponent;
  • Reciprocating: Be aggressive without being abused;
  • Real anger, threat without anger and strategic resentment;
  • “Why” questions;
  • No need: having a mindset that is ready to leave the deal;
  • Ackerman Bargaining;
  • Negotiating to reduce the rent after receiving the request to increase it;
  • Key lessons.
Chapter 10: Find the Strong Black
  • Finding leverage in unpredictable predictable topics;
  • Discover the unknown;
  • Three types of levers;
  • Normative lever;
  • Know their religion;
  • Principle of similarity;
  • The power of hopes and dreams;
  • Religion as reason;
  • They are not crazy, they are clues;
  • Mistake # 1: They have incomplete information;
  • Mistake # 2: They are limited;
  • Mistake # 3: They have other interests;
  • Have a face-to-face meeting;
  • Pay attention to the moments you are not aware of;
  • When conditions do not seem logical, there is an opportunity to make a profit;
  • Overcoming fear and learning to get what you want out of life;
  • Key lessons.
Attachment: Prepare a “one-page” negotiation schedule
  • Part One: Purpose;
  • Part 2: Summary;
  • Part 3: Label / Charge Audit;
  • Part 5: Calibrated Questions;
  • About the author.

Is this book for you?

The book “Never Compromise” is generally recommended for those who want to manage their relationships through dialogue. Studying it will also be useful for those who work in conversational professions. Of course, this book can also be very useful for students in the fields related to negotiation and dialogue.

Never compromise parts of the book

You do not know who you are dealing with unless you know who you are dealing with. (P. 63 electronic version)


The key to negotiation is not that you are on the right side, but that you have the right mindset. (P. 109 electronic version)


I call the mirror technique “magic” or a “serious” mind trick because it enables you to resist without looking ugly. (P. 111 electronic version)


One who has learned to oppose has discovered the most valuable secret of negotiation, without seeming to be inconsistent. (P. 387 electronic version)


Only 7% of messages are conveyed by words, while 38% come from the tone of voice and 55% from the body language and face of the speaker. (P. 450 electronic version)


Pay attention to the moments that you are not aware of. (P. 615 electronic version)


Book Introduction Never compromise; Negotiate as if your life depends on it

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