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Audience motivation in speech; How to motivate the audience properly and adequately?

Study guide

Motivation in a speech motivates the audience to take action to achieve a desired goal and meet their unmet needs or wants. In this article, we will talk about the motivation of the audience in the speech.

Motivation is a psychological characteristic that causes us to strive to achieve the desired goal and continue the necessary behaviors to achieve it. For example, if you have not eaten for a while, the feeling of hunger will motivate you, and you will react by searching for food and eating. Sometimes motivation is rooted in a basic need and compels one to strive to minimize physical suffering or maximize comfort and pleasure. Sometimes motivation is related to specific physical, cognitive, and emotional needs or wants.

Internal motivations versus external motivations

Intrinsic motivation (feeling good and happy) versus external motivation (winning an award)

We can divide our motivations into two main types, internal or external. Of course, there is no clear distinction between internal and external motivations. Sometimes some motives are more internal than others. Basically, any motivation or factor that creates it is external when someone controls the tool that creates it or directs you in a direction that meets a need or desire. For example, if you are studying because the teacher told you that if you do not study, you will not get a passing grade from that course, your motivation will be external and passing that course is the reward you want.

Sixteen main motivating factors

Here are 16 key points that will motivate you and define your personality:

  • the reception: Requires confirmation
  • Curiosity: Need to learn
  • Eating and drinking: Need water and food
  • Family: Need to raise children
  • Honor: The need to be loyal to the traditional values ​​of a tribe or ethnic group
  • Idealism: The need for social justice
  • Esteghlal: The need for individuality
  • Discipline: The need for organized, sustainable and predictable environments
  • Physical activity: Need for exercise and mobility
  • the power: The need for influence and superiority of the will
  • Love: The need for sexual and emotional intercourse
  • Saving: Need to collect and save
  • Social contacts; Need friends and relationships with peers
  • social position: Need for social status or importance
  • Relaxation: Requires security
  • Revenge: Need for a counterattack

Unmet needs or desires motivate the listener

Never forget to use only unmet needs or wants to motivate your audience. You need to know the current situation of your audience in order to choose the right motivations.

The famous American psychologist Abraham H. Maslow introduced a hierarchy of needs in 5 groups. Using this categorization is a good way to assess the needs for audience motivation. The lowest level of needs, which includes physiological and safety needs, must be met first so that you can address the higher levels of needs. According to Maslow, if you want to motivate your listeners to meet a particular need, you must first make sure that their lower level needs are met; You can then motivate them to meet higher level needs.

Paying attention to Maslow's hierarchy of needs in motivating the audience
Maslow’s hierarchy of needs

In the first part of his pyramid, the basic requirements are placed. If there is any deficiency at this level, all human behaviors will be formed to eliminate those deficiencies. The second level addresses the need for security, and its purpose is to meet a future need for security. After meeting these two levels of needs, we come to the social sphere that forms the third level. Psychological needs are also at the fourth level, and at the top of the pyramid is the need for self-fulfillment and the cultivation of individual talents. List these needs, which range from basic (lowest level and most basic needs) to most complex (highest level and final needs):

  • Physiology (water, food, sleep, etc.)
  • Safety, security, shelter, health
  • Dependence, love, friendship
  • Self-esteem, appreciation, success
  • Self-actualization and realization of all individual talents

Monroe motivational sequence

We can now use this knowledge to motivate our listeners. In this strategy, we use motivation to organize the speech. Alan Monroe motivational sequence is a way to organize a persuasive speech. This sequence includes the following steps and shows how to organize motivation in the audience:

  • Attention: Get the audience’s attention by telling a detailed story, using a shocking example, compelling statistics, quotes, and more.
  • Need: Demonstrate how the topic of the talk relates to the psychological needs of the audience. It is the needs of the audience that motivate them to take action. You do not have to just prove that there is an important problem; Rather, you must show that the existing need will not be met by itself. Use statistics, examples, and تا to convince the audience that each of them must act in person.
  • Meeting the needs: You have to fix the problem. Provide specific and workable solutions that the government or groups can implement and address.
  • Visualization: Tell the audience what will happen if the proposed solution is implemented or not. Imagine the audience in a new world where your solution has been implemented. You have to visualize and be careful in this.
  • Action: Tell the audience what each of them should do to solve the problem.

The advantage of Monroe’s motivational sequence is its emphasis on the audience’s abilities. In most cases, the audience feels that the current situation is disappointing; But in Monroe’s motivational sequence, we tell them what they can do to solve the problem.


Audience motivation in speech; How to motivate the audience properly and adequately?

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