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18 golden tips for women who want to start their own business

Study guide

These days, many women have entered the field of personal and independent businesses. If you too are planning to start your own business, it is a good idea to use the experience of other entrepreneurs to get a successful start. Follow the “how” to review the most important points to start working independently. The following tips are the result of years of experience and effort by women entrepreneurs, women who have started their own brand and business, and who have a wealth of experience and advice for start-ups.

1. be patient

Starting a small, independent business requires a lot of patience and time, especially if you are currently working in another job, such as an employee. You need to wait for your business to make a profit and not give up. If it is not financially possible for you to live without income for a long time, do not give up your current job to get a new one. Of course, managing both is difficult at the same time, but it is definitely worth the effort.

۲. Meet other women entrepreneurs

There are other women who, like you, are thinking about starting their own business. You can find these women and group them based on where you live and where you do business, even in other countries. No one understands your worries and problems better than other women entrepreneurs. In these groups you can share your experiences about raising capital, attracting customers and similar issues.

3. Believe in yourself and your business

To start a business as a female entrepreneur, your most important weapon is self-confidence and faith in your work. Entrepreneurship does not have a single, definite path and is like climbing stairs in several stages. Do not lose faith and do not forget that the difficult path ahead is worth taking.

4. Represent your company

As a business owner, your profile will be seen a lot on social media. You can use this opportunity for personal branding and make your small business more visible. With the help of social networks, you introduce yourself as an effective manager and be a good representative for your company. This will increase the audience’s trust in you and your brand.

5. Do not let Impaster Syndrome get in the way

Impaster syndrome, or self-destructive syndrome, is a psychological phenomenon that people can not accept when they are suffering. One of the problems that women entrepreneurs face is Impaster Syndrome, which reduces women’s ability and self-confidence, and the resulting anxiety can slow down the progress of business.

6. Manage assets

One of the most important steps in starting a business is knowing how to raise capital. This can be a big challenge for entrepreneurs. First, make sure you know the financial plans of the financial centers and banks around you. With full knowledge of all the plans, you can apply for a business loan.

Next, make a business plan, because you need it to raise capital. Starting a business has many challenges, and financing should not be one of them.

7. Join the Entrepreneurial Networks

There are many networks to connect with entrepreneurs, but finding a network for women entrepreneurs can be more rewarding. In these work networks, you can get tips to continue your business or form relationships to grow your business. You can find these entrepreneurial networks on business social networks like LinkedIn.

8. Get started before you are fully prepared

If you are a perfectionist, you should pay more attention to this point. Starting a business is very difficult and there are always challenges that you may not be ready for. This will delay the start of work. Do not wait for full readiness. Get started before you are fully prepared and be sure to learn and experience many things along the way. Ask for help when you need help, and rest assured that people will be eager to help someone who wants to start a business.

9. Form a strong group

One of the most important steps in starting a business is to bring together a strong team of partners. At the outset, consider the three most important aspects of your business and, as a result, hire the best staff you can for collaboration or even consulting. For example, you can start with these three important sections:

  • Digital marketing;
  • Finance and Budget;
  • Product management.

Spending your time innovating and growing your business by empowering the important parts of the business.

10. Do not forget insurance

Tips for Women Entrepreneurs: Don't Forget Insurance

Insurance is one of the most important things to consider, for example:

  • Insurance for different parts of the business;
  • Life insurance;
  • Health insurance;
  • Pension insurance for yourself and your staff.

If most of your employees are women, it’s best to include proper health insurance and annual checkups. Women should be screened for various cancers every year.

Having good insurance is a great incentive to keep your workforce motivated.

۱۱. Introduce your brand to the target audience

Find a way to introduce your brand to your target audience. No one will know about your business unless you advertise. One way to get your audience involved is to offer a free product or service. Attend local events where your target audience is present and advertise your products and services for free.

Choose influencers who have a good relationship with your target audience and ask them to introduce your business. Choose the best advertising method based on the type of business and be sure to consider a budget for this work.

۱۲. Be persistent and stubborn

As a woman in the business world, you may find it difficult to enter certain areas and make progress. Do not be disappointed with the problems. Be stubborn and repeat your effort as many times as needed. Perseverance is a proven trait for success. This stubbornness and perseverance will not only make the business successful, but will also serve as a role model for your team members.

13. Use personal experiences

You do not have to look for unresolved problems that you may have found in your research to find an idea. Use your own experiences to find things in your personal life that can be improved, things that are lacking, or work on solutions that are not enough.

۱۴. Tell the story of your business

If you do not have the capital to start, you should use the methods of raising capital. To attract capital and attract investors, you need to tell the story of your brand and business. Explain your goals and motivations for starting an independent business by telling the story of the brand to get attention. You do not need to exaggerate. A concise and satisfying story about the product and how the customer uses it is enough to convince them.

۱۵. Know your target market

Before you start, you need to know your target market and how many customers you have. Ask yourself how wide your range of customers is. Is the market you are considering popular? Do you have a specific target market?

Answering these questions plays an important role in choosing a target market and can have a huge impact on your business plan.

۱۶. Ask people you know to invest

Tips for Women Entrepreneurs: Ask People You Know to Invest

One of the characteristics of male entrepreneurs that women are weak in is networking for business. Men usually have networks of friends and acquaintances from a very young age, and as they get older, these networks become larger and more specialized. Sometimes large collaborations and partnerships are formed in these networks.

To be a successful entrepreneur, do not be afraid to ask your friends and acquaintances for cooperation. Networking means getting to know different people and working with them seriously.

۱۷. Find the right investor

Finding the right investment for your brand and goals is hard work. You need to make sure that these investors agree with you on various aspects of business growth. So do some research to find an investor.

You can start by joining the job groups in your target market. Look for an investor in your local business organization or even find an angel investor.

If you are starting a startup, look for an angel investor or seed funding. Once you’ve got your business up and running, you can think of other investors as well.

18. Don’t forget marketing and public relations

Marketing is very important for businesses, especially at the beginning. You need to gather a group of customers who love your products and services. When you start your business, you need to know what your top customers are. Are most women or men? Are they young or old?

The marketing team helps you identify the real audience and target exactly the same audience for your ads. By conducting campaigns and surveys, you will learn a lot of useful details about the characteristics of your target audience, ie those who will later become customers.

When a brand is big enough, in addition to marketing, it needs public relations to stay in touch with the audience and build “brand awareness.”

You say

How many successful women entrepreneurs do you know around you? What do you think is the key to the success of women entrepreneurs? If you have the experience of starting an independent business, share your valuable experiences with other “how” audiences.





18 golden tips for women who want to start their own business

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